Amalena guides their Eco-Gold through every step of a transparent supply chain. The eco-friendly mined gold is transferred to local female goldsmiths to create unique pieces that honour their heritage and reflect skills passed down through generations of artisans. It is a pioneering initiative for creating a social business focused on shared value creation in the jewelry trade. Amalena shifts the paradigm from philanthropic charity to an all-transparent, fair, social, and ecologically safe production.The respectful nature of Amalena sparks love, hope and inspiration creating positive change in the hard-working fair-mining community, empowering and strengthening female artisans, and ultimately, as a gift of true harmony, exciting the wearer with its unique charm.